Soon customers won’t distinguish between shopping on their phones, online or in your store. Big data can help you prepare.
Americans are obsessed with smartphones. We use them morning, noon and night to manage our daily activities, follow the news, and stay in touch with friends and family. A new study by Asurion says we check them almost 80 times a day!
We also use mobile devices to shop. Mobile, or “m-commerce,” is growing 3x faster than traditional e-commerce, a phenomenon directly correlated to the explosive growth of smartphones. In 2017:
