CURA Resource Group is a Proud 3-time Sponsor of the Herbalife24 Triathlon Los Angeles

By the closing ceremonies of last weekend's third annual Herbalife24 Triathlon Los Angeles®, it was obvious the race has officially earned its standing as one of the most exciting new athletic traditions in L.A, a city already obsessed with sports, health, and fitness. 

Living for the city

What's better than a beautiful Spring day in sunny California? How about an entire Spring weekend in SoCal to celebrate some of the hardest-working athletes in the world.

Cura Resource Group is a proud three-time returning sponsor of the Herbalife24 Los Angeles Triathlon, which takes place this year over the weekend of May 15th. As in previous years, we'll be assisting with the logistics of receiving, creating, and distributing swag bags at the pre-race Expo while we help athletes sign in on race day.

The return of the Tokyo Olympics & L.A.'s Herbalife24 Triathlon

Imagine for a minute that you’re the person in charge of logistics for the 2021 Olympics in Tokyo, Japan. You know the international spectacle is already the biggest transportation and delivery challenge on the planet in a normal year. And now there’s COVID.

Air pollution, overflowing landfills, and greenhouse gasses are all by-products of environmental damage created by manufacturing products and delivering those products into the hands of consumers.  

What — if anything — does watching a Paris runway show on your iPhone or buying a new dress online have to do with the global climate crisis?  

Just a few days ago we witnessed the fury of Hurricane Dorian and its terrible toll on the Bahamas. The devastation caused by the giant storm is reminiscent of the catastrophic effects of Hurricane Maria on Puerto Rico in 2017. We know, because our Cura Resources Group team has been instrumental in helping the people of Puerto Rico rebuild their lives ever since.

If you’re a direct sales individual distributor, you realize that time is money. You want to be able to get the fastest moving products while they’re hot, so you can get them into the hands of your customers.

Herbalife Nutrition is a $4.5 billion global nutrition company with more than 8,000 employees around the world. It relies on a network of dedicated independent distributors in more than 90 countries to sell nutrition, weight-management, energy and fitness, and personal-care products. So how can Herbalife best support its independent distributors, getting them fast-moving products when they need them without creating an inventory burden?

The answer is local sales centers.