Ecommerce Returns Management: The Complete 2026 Guide for DTC and High-Growth Brands
Returns are where ecommerce margins go to die. The average online return rate runs between 20–30% across all categories — for apparel and footwear, it pushes past 40% — according to the National Retail Federation and Narvar’s annual consumer returns research. Every return triggers a reverse logistics chain that costs 2–3x the original shipping rate […]