Here are 6 ways retail is using big data to keep operation costs low, increase customer satisfication, and increase profits.
When it comes to retail, the smallest gains can count the most. With such small margins, every bit helps to keep the bottom line in the black. This goes into keeping track of overhead as well as delivery costs. Now analysts are able to use data to keep operation costs low, increase customer satisfaction, and increase profits. So how are retailers using big data to bolster their sales and marketing efforts?