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How Retailers Can Keep Holiday Returns from Ruining the Season

Holiday returns can add up to big losses. But using big data can help retailers gain a competitive advantage and help reduce shrinkage and fraud.

Holiday sales are the lifeblood of many retailers. But holiday returns can put a damper on end-of-year celebrations. Reportedly, 54% of holiday gifts were returned last year according to GiftNow, an e-gift giving platform.

With more people shopping online than ever before, more gifts arrive without try-ons or inspection. So... the shirt is the wrong size. The speaker isn’t compatible with the computer. Or he already has a socket wrench. That’s why rates for holiday returns are typically higher than the rest of the year, according to the National Retail Federation.

Topics: e-commerce holiday shopping e-commerce shopping fraud big data