Our Blog

Omnichannel Trend: Shift to Digital Retailing Benefits From In-Person Customer Support

The purchase process for many goods has become a completely digital experience, with buyers and sellers all but eliminating human interaction. Almost everything can be done online. Unfortunately, that eliminates  in-person customer service when purchasing a product. Is that really what consumers want?

Topics: customer service direct sellers cross-channel shopping omnichannel business omnichannel shopping

3 Important Lessons from Amazon Prime Day

Amazon created Prime Day in 2015 to promote its own private labels and devices and offer deep discounts on other items. This year they brought Whole Foods into the mix. The overall impact of Prime Day on online merchandising has been so profound that Walmart, Macy’s, and hundreds of additional retailers have also started promoting huge deals during Amazon’s annual summer blow-out. We think there’s a lot to learn from this e-commerce success story.