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Omnichannel Trend: Shift to Digital Retailing Benefits From In-Person Customer Support

The purchase process for many goods has become a completely digital experience, with buyers and sellers all but eliminating human interaction. Almost everything can be done online. Unfortunately, that eliminates  in-person customer service when purchasing a product. Is that really what consumers want?

Topics: customer service direct sellers cross-channel shopping omnichannel business omnichannel shopping