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How Retail Technology is Closing the Gap Between Physical and Online Stores

Why retailers who were dabbling with "digital transformation" before 2020 are picking up the pace

Let’s face it, many retail strategies that worked in 2019 stopped working in 2020 when merchants found themselves in the unthinkable position of telling customers not to come into stores. Without showrooms, sales staff, or in-store displays, it became next-to-impossible to demonstrate new products or sell anything at all.  

Topics: direct sales e-commerce shopping customer pick-up center omnichannel shopping mobile