It turns out that all commerce is local commerce after a year of global pandemic.
By now, it shouldn’t surprise anyone who follows retail trends that “omnichannel” was the biggest buzzword of 2020, largely due to the fallout from COVID-19. Why did omnichannel retail suddenly come to the fore? Because last year’s rogue virus made everything about our everyday lives harder, so we appreciated and rewarded any business that made it easier to keep buying things we still needed and wanted.
