How to Be a Global Direct Sales Company When You Don't Have Global Distribution
Think about the last time you visited a foreign country where you didn't know the language or the customs of day-to-day life. International travel can be intimidating and stressful until you figure out the lay of the land. Fortunately, tools like Google Maps and Siri Translate can make the experience of going to new places more rewarding.
Unfortunately, there are no electronic guides available if you’re a direct sales executive thinking about selling products outside your home market. You can't just Google "help me grow my business overseas" to get the help you need. Instead, success will depend on how quickly you can establish partner agreements, launch marketing and sales initiatives, and set up local fulfillment and customer service operations.