Omnichannel fulfillment services ship your online, marketplace, wholesale and retail orders from one pool of inventory. Cura Resource Group stores your stock, picks each order the way its channel requires, and ships it, from a single parcel to a customer’s door to a full pallet for a retail store.
As an omnichannel 3PL, we run both sides from the same building. Your direct-to-consumer (DTC) orders and your B2B orders draw on one stock count, so you never hold separate inventory for each channel.
Our omnichannel fulfillment ships every channel’s orders from one inventory, at three warehouses.
Our omnichannel fulfillment services cover six jobs: shared inventory, DTC orders, marketplace orders, B2B and retail orders, packaging, and returns. Each one runs on the same stock and the same team.
One shared inventory
One stock count for every channel
Memphis, TN · Riverside, CA · Carolina, PR
DTC and ecommerce
Single parcels to customers’ doors
Marketplaces
FBA prep to each marketplace’s rules
B2B and retail
Cases and pallets built to retailer routing guides
Returns
Inspected and put back into the same stock
We keep one count of your stock for every channel you sell on. An order from your website and a pallet for a retailer draw from the same shelves, and our inventory control keeps that count accurate.
We pick, pack and ship single orders to your customers as they come in. Our ecommerce fulfillment service covers the parcel side in full.
We prepare and ship stock into marketplace fulfillment centers to each marketplace’s labeling and packaging rules. Our FBA prep service handles that work from the same inventory as your other channels.
We ship cases and pallets to stores, distributors and business buyers, built to each retailer’s routing guide. A routing guide sets the labels, carriers and delivery windows a retailer requires, and missing it brings a chargeback, a fine deducted from your invoice. Our retail distribution services cover that compliance work.
We build kits, bundles and branded packaging so each channel gets the product the way it sells there. See kitting and assembly and custom packaging.
We receive returns from customers and retailers, inspect them and put sellable stock back into the same inventory. Our returns management service covers the process.
B2B and B2C fulfillment differ in order size, packaging, labeling and delivery. The table shows the main differences an omnichannel 3PL has to handle on the same day.
| B2C (consumer) orders | B2B (business and retail) orders | |
|---|---|---|
| Order size | One to a few items | Cases or full pallets |
| Packaging | Branded box or mailer | Cartons and pallets built to the buyer’s rules |
| Labels | Carrier parcel label | Retailer labels set by the routing guide |
| Shipping | Parcel carriers | LTL or FTL, often with a delivery appointment |
| Timing | Ships as each order arrives | Ships to the retailer’s delivery window |
Running both from one building means stock does not need to move between a parcel warehouse and a distribution center.
Setting up omnichannel fulfillment with us takes four steps: quote, connect, receive and ship.
Tell us your channels, order volumes and the retailers you ship to. We quote to your actual order mix.
We connect to the sales channels and systems you already use, so orders reach the warehouse from every place you sell.
Your stock arrives, we count it against your paperwork and put it away into one inventory for all channels.
Orders come in from each channel, we pick and pack them to that channel’s rules, and they leave the building.
We fulfill omnichannel orders from our warehouses in Memphis, Tennessee, Riverside, California and Carolina, Puerto Rico. Each suits a different set of customers.
An omnichannel 3PL is right for you when you sell through more than one channel and want a single partner and a single stock count. It fits best when:
If you sell through one online channel only, standard ecommerce fulfillment is usually the simpler fit. For a fuller explanation of how omnichannel works, read our guide to omnichannel fulfillment.
Omnichannel fulfillment cost depends on your order mix, so every account is quoted to its own channels and volumes. A quote usually covers these fee lines:
Send us your channels and volumes and we will quote omnichannel fulfillment to your order mix.
Brands use Cura Resource Group for omnichannel fulfillment because consumer orders, marketplace stock and retail pallets run through one team and one inventory. We have run third-party logistics since 2008.
When a retailer order and a website order arrive on the same day, the same team picks both from the same shelves. That is the difference between an omnichannel 3PL and a parcel warehouse that also takes the occasional pallet.
Omnichannel fulfillment services store your inventory and ship orders from every sales channel out of one stock pool. That covers online orders to consumers, marketplace stock, and case or pallet orders to retailers and distributors.
Multichannel fulfillment ships orders from several channels, often from separate stock for each one. Omnichannel fulfillment runs every channel from one shared inventory, so stock can serve whichever channel sells it first.
Yes. We pick your consumer parcels and your retail pallets from the same stock count in the same building, so you do not need separate inventory for each channel.
Yes. We build B2B orders to each retailer’s routing guide, including labels, carriers and delivery appointments, to avoid the chargebacks that follow a missed requirement.
Yes. We prepare and ship stock into marketplace fulfillment centers through our FBA prep service, from the same inventory as your other channels.
We connect to the sales channels and systems you already use. Tell us where you sell when you ask for a quote and we will confirm how your orders reach the warehouse.
Cost depends on your order mix. Quotes usually cover receiving, storage, pick and pack, packaging and shipping, and the per-order work differs between a parcel and a pallet.
Send us your sales channels, monthly order volumes and the retailers you ship to through our quote form. We quote to your actual order mix.
Related Ecommerce Fulfillment Services:
Ecommerce Fulfillment |
Product Picking & Packing |
Shipping & Delivery |
Subscription Box Fulfillment |
Contract Logistics
Get a Free Fulfillment Quote →
Contact us for a quote and discover how our omnichannel fulfillment services can improve your business operations.
