Why You Need to Take Another Look at Brick-and-Mortar
In the age of all things digital, it’s easy to make simplistic distinctions between new (online) and old (offline) business models. E-commerce, mobile commerce, chatbots, interactive voice response — these are all digital shopping innovations. Storefronts, physical inventory, cash payments, humans — that’s the old way of doing business. But more and more, progressive retailers are discovering that old-school brick-and-mortar locations are essential assets that can increase sales for even the most digitally evolved brands.
