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Why Omnichannel Retail Appeals to Every Generation

Diverse consumers of every age have come to love omnichannel shopping.

This month we celebrated the Chinese lunar new year, which reminds us of that ancient Chinese proverb: "may you live in interesting times." 

Frankly, it's hard to imagine how times could be any more "interesting" than what we've endured for the past two years. The reality is that we've had enough excitement for a while, thank you very much. We're all ready for the pandemic to be over so we can go back to our ordinary (a.k.a. less stressful) lives. 

For many retailers, the big question now becomes, what happens next?

Topics: e-commerce shopping customer demographics local sales centers omnichannel shopping retail