Our Blog

Joe Craparotta

Recent Posts by Joe Craparotta:

Why 2021 Holiday Retail Forecasts are "Cautiously Optimistic"


And why walk-in customer pick-up centers are a gift that keeps on giving.

We thought about posting this blog last month, but the Autumn sun was still warm and it seemed too early to talk about Christmas before we’d even had a chance to enjoy Halloween. 

Retail planners, however, have been thinking about how to prepare for a successful holiday shopping season for months now, and industry analysts have been crunching their numbers for 2021 holiday sales forecasts. 

Topics: holiday shopping e-commerce shopping local sales center distribution strategy retail

Demand for Last-Mile Delivery in U.S. Cities Continues to Grow


We love cities. Four out of five people in the U.S. live in cities, and they’re not just any people -- they’re Internet-connected consumers who work, play, and shop, from home. So cities, which already have the most people and the most technology, are critical e-commerce growth markets even if last-mile logistics can be hard.

Topics: local sales center last-mile challenge solution L.A. triathlon

When a Store is Not A Store: How COVID is Transforming Retail


Most consumers don’t spend much time thinking about the innovations that make it easier and more convenient to buy things. They simply adapt to a steady stream of new tools -- like digital wallets, mobile apps, and on-site delivery services -- as they come along.

Topics: local sales center omnichannel shopping Amazon retail

How to Keep Your Retail Employees From Quitting


 

More than 400 thousand small businesses folded in 2020 due to the pandemic. Single location stores were hit the hardest. Still, the net change in the total number of stores in the U.S. was positive: more stores opened than closed.

Simultaneously, e-commerce sky-rocketed, both out of necessity and an abundance of caution. But, as soon as it was safe to do so, we willingly went back into stores; clothing stores, in particular, because we like to try things on, and because it’s easier to return goods at a physical location. It turns out that online vs. in-store shopping is not a zero-sum game after all. We want both. 

Topics: local sales center omnichannel shopping retail L.A. triathlon

The Logistics of Postponed Sporting Events

The return of the Tokyo Olympics & L.A.'s Herbalife24 Triathlon

Imagine for a minute that you’re the person in charge of logistics for the 2021 Olympics in Tokyo, Japan. You know the international spectacle is already the biggest transportation and delivery challenge on the planet in a normal year. And now there’s COVID.

Topics: last-mile delivery solutions local sales center Herbalife

Will Amazon Prime Day Lift All Boats Again This Year?

2020 was a confusing year for retail, but at least it ended better than it began. And as the world slowly reopens for business in 2021, all evidence suggests that consumers are ready to reopen their wallets as well.

Topics: Black Friday e-commerce shopping customer pick-up center local sales centers Amazon

Does Anyone Still Use Cash?

It may seem like credit card processing fees are an unavoidable part of doing business today, but many people still prefer to make cash transactions. To thrive, merchants need to get creative about accepting cash for online purchases. 

In this post, we take a look at why cash is still king when it comes to cutting operational expenses like credit card processing fees and why it still matters to your bottom line.

Topics: cross-channel shopper e-commerce shopping customer pick-up center local sales centers hispanic consumer

5 Reasons Why You Need New Local Delivery Options

It turns out that all commerce is local commerce after a year of global pandemic.

By now, it shouldn’t surprise anyone who follows retail trends that “omnichannel” was the biggest buzzword of 2020, largely due to the fallout from COVID-19. Why did omnichannel retail suddenly come to the fore? Because last year’s rogue virus made everything about our everyday lives harder, so we appreciated and rewarded any business that made it easier to keep buying things we still needed and wanted.

Topics: last-mile delivery solutions e-commerce shopping secure delivery customer pick-up center local sales centers BOPIS

Can Malls Hope to Compete in the Age of BOPIS?

What once made malls a favorite shopping destination is holding them back in the age of buy-online-pickup-in-store 

For people who love to browse the racks of their favorite retailers, there’s no place more exciting than a mall. Social time with family and friends, and easy access to physical stores with actual merchandise you can see, touch, or smell — these are the experiences that make the heart of a true shopper beat a little faster.

Topics: last-mile delivery solutions e-commerce shopping secure delivery customer pick-up center local sales centers BOPIS

How Inclusive Marketing Celebrates Diversity

Black-owned businesses lead the movement to meet customers where they are

February is Black History Month, so it's only appropriate to devote this month's blog to issues of diversity and inclusion.

Topics: customer service e-commerce shopping customer demographics customer pick-up center hispanic consumer