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Retailers Test Brick-and-Mortar with Pop-Up Stores

The growth of online shopping has caused retailers, rightly, to make real estate investments with an abundance of caution. But in Manhattan, the softening retail market is finding new friends in the pop-up-store concept.

Let’s examine this phenomenon and how it’s helped retailers looking to meet buyer demands for a physical location without a traditional real estate investment.

Topics: e-commerce pop-up stores consumer demands retail