Our Blog

Five Ways Aviation MROs Can Benefit From Walk-In Parts Distribution Centers

This week we're heading to Aviation Week's MRO Americas 2022 - Accelerate! show in Dallas to talk about how smarter distribution models can help MROs overcome aviation supply disruptions.

Aviation was one of the industries hit hardest by the worldwide COVID pandemic. More than half of the world's aircraft fleets were stored, or flew less often in the past year. As a result, aircraft maintenance, repair, and overhaul (MRO) spending was 31% less in 2021 than it was in 2019. Global aviation analysts at OliverWyman predict that MRO demand will return to pre-pandemic levels by 2023, but they also say it's unlikely to achieve pre-COVID growth rates for decades to come.

Topics: direct sales local sales centers omnichannel shopping aviation logistics parts distribution center

Gearing Up for the 2022 Herbalife24 LA Triathlon

Living for the city

What's better than a beautiful Spring day in sunny California? How about an entire Spring weekend in SoCal to celebrate some of the hardest-working athletes in the world.

Cura Resource Group is a proud three-time returning sponsor of the Herbalife24 Los Angeles Triathlon, which takes place this year over the weekend of May 15th. As in previous years, we'll be assisting with the logistics of receiving, creating, and distributing swag bags at the pre-race Expo while we help athletes sign in on race day.

Topics: direct sales local sales centers Herbalife omnichannel shopping last-mile distribution center

Why Omnichannel Retail Appeals to Every Generation

Diverse consumers of every age have come to love omnichannel shopping.

This month we celebrated the Chinese lunar new year, which reminds us of that ancient Chinese proverb: "may you live in interesting times." 

Frankly, it's hard to imagine how times could be any more "interesting" than what we've endured for the past two years. The reality is that we've had enough excitement for a while, thank you very much. We're all ready for the pandemic to be over so we can go back to our ordinary (a.k.a. less stressful) lives. 

For many retailers, the big question now becomes, what happens next?

Topics: e-commerce shopping customer demographics local sales centers omnichannel shopping retail

What 2021 Taught Us About Retail & Logistics, and What to Expect Next

What if this year is just like last year?

Much as we wish the pandemic was over, the beginning of this year feels a lot like the end of last year. Many of us are still wearing masks, still working from home, and still trying to remember what it felt like to buy something on a whim without thinking about the supply chain. 

So it's possible that we already know what to expect in 2022. But what if we're wrong? What if this turns out to be another year of continuous disruption for the logistics industry? Our best approach to the year ahead is to stay flexible and keep building on what we've already learned.

Topics: last-mile delivery solutions e-commerce shopping local sales centers omnichannel shopping retail

The Second Year of Covid Kicked the Logistics Industry into High Gear

Adapting to a future of continuous change

Someone recently asked us to share our thoughts on the future of supply chain management. We always enjoy this exercise, but we’re not quite as confident about our answers this year as we’ve been in the past. 

We can predict that the logistics industry will continue to do an incredible job of adapting to extraordinary circumstances, as it has over the last 22 months, and that we will keep doing our best to stay one step ahead of whatever comes next.

Topics: omnichannel shopping retail direct-to-consumer Covid-19

When a Store is Not A Store: How COVID is Transforming Retail


Most consumers don’t spend much time thinking about the innovations that make it easier and more convenient to buy things. They simply adapt to a steady stream of new tools -- like digital wallets, mobile apps, and on-site delivery services -- as they come along.

Topics: local sales center omnichannel shopping Amazon retail

How to Keep Your Retail Employees From Quitting


 

More than 400 thousand small businesses folded in 2020 due to the pandemic. Single location stores were hit the hardest. Still, the net change in the total number of stores in the U.S. was positive: more stores opened than closed.

Simultaneously, e-commerce sky-rocketed, both out of necessity and an abundance of caution. But, as soon as it was safe to do so, we willingly went back into stores; clothing stores, in particular, because we like to try things on, and because it’s easier to return goods at a physical location. It turns out that online vs. in-store shopping is not a zero-sum game after all. We want both. 

Topics: local sales center omnichannel shopping retail L.A. triathlon

How Retail Technology is Closing the Gap Between Physical and Online Stores

Why retailers who were dabbling with "digital transformation" before 2020 are picking up the pace

Let’s face it, many retail strategies that worked in 2019 stopped working in 2020 when merchants found themselves in the unthinkable position of telling customers not to come into stores. Without showrooms, sales staff, or in-store displays, it became next-to-impossible to demonstrate new products or sell anything at all.  

Topics: direct sales e-commerce shopping customer pick-up center omnichannel shopping mobile

Omnichannel Trend: Shift to Digital Retailing Benefits From In-Person Customer Support

The purchase process for many goods has become a completely digital experience, with buyers and sellers all but eliminating human interaction. Almost everything can be done online. Unfortunately, that eliminates  in-person customer service when purchasing a product. Is that really what consumers want?

Topics: customer service direct sellers cross-channel shopping omnichannel business omnichannel shopping

Caring for Customers Is Hard Work: Meeting Customer Demands in an Omnichannel World

Sales are easy. Customer demands are not.

We all want life to be easy, but it rarely is. So a person, product or institution that makes it easy to get what we need or do what we want is memorable. We look forward to interacting with them again.

When it’s harder than it should be to get something we need or want, we’ll look for other ways to accomplish our goals. This is especially true for retail, where customers vote with their wallets. If one merchant makes it hard to get a product, or makes it difficult and expensive to return something, we’ll look for another one who won’t.

Topics: customer service direct sales omnichannel shopping