Our Blog

What 2021 Taught Us About Retail & Logistics, and What to Expect Next

What if this year is just like last year?

Much as we wish the pandemic was over, the beginning of this year feels a lot like the end of last year. Many of us are still wearing masks, still working from home, and still trying to remember what it felt like to buy something on a whim without thinking about the supply chain. 

So it's possible that we already know what to expect in 2022. But what if we're wrong? What if this turns out to be another year of continuous disruption for the logistics industry? Our best approach to the year ahead is to stay flexible and keep building on what we've already learned.

Topics: last-mile delivery solutions e-commerce shopping local sales centers omnichannel shopping retail

The Second Year of Covid Kicked the Logistics Industry into High Gear

Adapting to a future of continuous change

Someone recently asked us to share our thoughts on the future of supply chain management. We always enjoy this exercise, but we’re not quite as confident about our answers this year as we’ve been in the past. 

We can predict that the logistics industry will continue to do an incredible job of adapting to extraordinary circumstances, as it has over the last 22 months, and that we will keep doing our best to stay one step ahead of whatever comes next.

Topics: omnichannel shopping retail direct-to-consumer Covid-19

When a Store is Not A Store: How COVID is Transforming Retail


Most consumers don’t spend much time thinking about the innovations that make it easier and more convenient to buy things. They simply adapt to a steady stream of new tools -- like digital wallets, mobile apps, and on-site delivery services -- as they come along.

Topics: local sales center omnichannel shopping Amazon retail

How to Keep Your Retail Employees From Quitting


 

More than 400 thousand small businesses folded in 2020 due to the pandemic. Single location stores were hit the hardest. Still, the net change in the total number of stores in the U.S. was positive: more stores opened than closed.

Simultaneously, e-commerce sky-rocketed, both out of necessity and an abundance of caution. But, as soon as it was safe to do so, we willingly went back into stores; clothing stores, in particular, because we like to try things on, and because it’s easier to return goods at a physical location. It turns out that online vs. in-store shopping is not a zero-sum game after all. We want both. 

Topics: local sales center omnichannel shopping retail L.A. triathlon

How Retail Technology is Closing the Gap Between Physical and Online Stores

Why retailers who were dabbling with "digital transformation" before 2020 are picking up the pace

Let’s face it, many retail strategies that worked in 2019 stopped working in 2020 when merchants found themselves in the unthinkable position of telling customers not to come into stores. Without showrooms, sales staff, or in-store displays, it became next-to-impossible to demonstrate new products or sell anything at all.  

Topics: direct sales e-commerce shopping customer pick-up center omnichannel shopping mobile

Omnichannel Trend: Shift to Digital Retailing Benefits From In-Person Customer Support

The purchase process for many goods has become a completely digital experience, with buyers and sellers all but eliminating human interaction. Almost everything can be done online. Unfortunately, that eliminates  in-person customer service when purchasing a product. Is that really what consumers want?

Topics: customer service direct sellers cross-channel shopping omnichannel business omnichannel shopping

Caring for Customers Is Hard Work: Meeting Customer Demands in an Omnichannel World

Sales are easy. Customer demands are not.

We all want life to be easy, but it rarely is. So a person, product or institution that makes it easy to get what we need or do what we want is memorable. We look forward to interacting with them again.

When it’s harder than it should be to get something we need or want, we’ll look for other ways to accomplish our goals. This is especially true for retail, where customers vote with their wallets. If one merchant makes it hard to get a product, or makes it difficult and expensive to return something, we’ll look for another one who won’t.

Topics: customer service direct sales omnichannel shopping