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Steve Brillati

Recent Posts by Steve Brillati:

5 Trends in Modern Retail and Their Impact on Global Logistics


Old-fashioned logistics can't meet new customer expectations --  it's time to up your warehousing and delivery game.

With the advent of e-commerce, mobile commerce, and omnichannel experiences, we find ourselves at an inflection point where traditional retail logistics must adapt or be left behind. A recent article in Forbes says consumers will buy nearly $11 trillion in goods and services online this year alone.

The emergence of innovative shopping technologies is leading us down a path of convenience, speed, and personalization. Let’s break down some key trends and how they’re transforming retail logistics.

Topics: omnichannel business business growth distribution strategy retail

What's the Buzz About Logistics at CES 2024?


Why the 2024 Consumer Electronics Show is a great way to kick off the new year.

If you search for logistics exhibitors at the 2024 Consumer Electronics Show (CES) in Las Vegas, you'll get back a list of 28 companies promoting innovations like AI-powered robotics, smart safeboxes, and all-electric urban delivery vehicles. 

Meanwhile, a search for "High-tech Retailing/ E-Commerce" returns 324 results — for everything from software platforms, barcode scanners, and low-light indoor solar cells to "technology-enabled made-to-measure shoes".

That's a lot of logistics to cover. After a one-year hiatus, our friend and colleague Casey Wakula is heading back to CES this year to see what's what.

Topics: omnichannel business business growth distribution strategy retail

Wrapping Up 2023: Vision Intact and Achievements Unlocked


We stayed the course but expanded our scope.

Some people plan vacations, and some celebrate with parties, but when the holidays arrive, we like to go back over the year's blog posts. 


  1. To see if we actually made progress on the things we said we were going to do at the end of last year.
  2. To revisit the trends and themes that shaped our thinking about what to do next.
Topics: business growth distribution strategy customer experience

This Year, We Are Thankful for New Partners

2023 has been a year of growth and expansion for Cura Group, and we're grateful for everyone who helped make it happen.

2023 has been a highly successful transitional year for Cura Group. We have been working hard to transform our business from a local distribution specialist to a global just-in-time logistics partner for businesses that require reliable round-the-clock access to fast-moving inventory. Fortunately, we haven't had to do it alone.

Topics: automated locker systems business growth retail aviation logistics transit logistics

10 Reasons to Upgrade Your Point-of-Use Parts Center Right Now

Building and managing a well-run point-of-use parts center comes with its fair share of challenges, but the results are worth it.

Efficient distribution of new and replacement parts at their point of use is crucial for any industry with operations relying on complicated equipment or machinery. Think aviation, transit, HVAC, or automotive, for example.

Direct-to-consumer and direct-selling retail brands also benefit when popular products are held close to where they are sold. 

In general, ready access to replacement parts and fast-moving inventory reduces costly downtime. And less waiting and more reliable fulfillment improves customer satisfaction. These outcomes can lead to more sales, higher customer retention, and increased profitability. 

However, being good at point-of-use fulfillment can be a lot harder than it looks. Here are our Top 10 reasons why you might need some assistance to get your inventory closer to where it's needed: 

Topics: distribution strategy aviation logistics parts distribution center point-of-use parts center transit logistics

The Age of Efficiency: How Automation is Revolutionizing Global Logistics

Technology can help any size business move products almost anywhere.

In the sprawling world of international commerce, the logistics industry is the unsung hero that quietly ensures goods flow seamlessly across borders, oceans, and continents. Picture the last item you bought online — maybe it was a smartphone, a pair of sneakers, or even a book. Chances are, it traveled thousands of miles to reach your doorstep. 

Behind this impressive feat lies an intricate web of systems and processes that make global trade possible. And as the world becomes increasingly interconnected, the logistics industry must evolve along with it. Enter automation—a game-changer with the potential to redefine global logistics as we know it.

Topics: direct sales e-commerce business growth distribution strategy retail

10 Things You Need to Know About Expanding Your Direct Sales Operation into International Markets

How to Be a Global Direct Sales Company When You Don't Have Global Distribution


Think about the last time you visited a foreign country where you didn't know the language or the customs of day-to-day life. International travel can be intimidating and stressful until you figure out the lay of the land. Fortunately, tools like Google Maps and Siri Translate can make the experience of going to new places more rewarding.

Unfortunately, there are no electronic guides available if you’re a direct sales executive thinking about selling products outside your home market. You can't just Google "help me grow my business overseas" to get the help you need. Instead, success will depend on how quickly you can establish partner agreements, launch marketing and sales initiatives, and set up local fulfillment and customer service operations.

Topics: customer service e-commerce business growth distribution strategy retail

Designing A Great In-store Display is Only Half the Battle



Why You Need to Consider Design and Logistics to Create Effective Product Displays

A great in-store experience is essential to attract customers and drive sales. Product display, a critical component of that experience, is often overlooked and yet a thoughtful, well-designed retail display can be the difference between someone who makes a purchase and a shopper who walks out the door empty-handed.

Topics: customer service e-commerce business growth distribution strategy retail

Introducing the Cura Group Retail Logistics Division



When Visual Merchandising Meets Logistics, Good Things Happen

Visual merchandising is the process of planning how to design and display products in a way that highlights their features and benefits and entices customers to buy. Logistics is the process of managing inventory using warehousing, distribution, and customer service. Both are important for manufacturers and retailers trying to get popular products to customers as efficiently as possible.

Topics: customer service e-commerce business growth distribution strategy retail

Why Warehousing-as-a-Service Is a Better Way to Manage Inventory

If your 3PL still uses a traditional warehouse management system, you could spend less on logistics.


Are you thinking it might be time to improve your warehouse and distribution game? Curious about various warehouse management systems (WMS) and wondering which one is right for you?

Topics: customer service e-commerce business growth distribution strategy retail