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Why Omnichannel Appeals to Every Generation

Diverse consumers of every age have come to love omnichannel shopping.

This month we celebrated the Chinese lunar new year, which reminds us of that ancient Chinese proverb: "may you live in interesting times." 

Frankly, it's hard to imagine how times could be any more "interesting" than what we've endured for the past two years. The reality is that we've had enough excitement for a while, thank you very much. We're all ready for the pandemic to be over so we can go back to our ordinary (a.k.a. less stressful) lives. 

For many retailers, the big question now becomes, what happens next?

Topics: e-commerce shopping customer demographics local sales centers omnichannel shopping retail

How Inclusive Marketing Celebrates Diversity

Black-owned businesses lead the movement to meet customers where they are

February is Black History Month, so it's only appropriate to devote this month's blog to issues of diversity and inclusion.

Topics: customer service e-commerce shopping customer demographics customer pick-up center hispanic consumer

Tips for Connecting your E-Commerce Business to Hispanic Consumers

The United States is the biggest consumer market in the world. But the demographic makeup of our nation's consumers is changing — and fast.  

Six years ago, for the first time in U.S. history, the majority of children under age 1 were non-white. Three years from now, statisticians say a majority of all children in the United States will be non-white. And by 2050, it’s estimated that whites will be a minority of the United States population for the first time. 

Topics: e-commerce customer demographics