This is the first in a new series introducing you to key members of the Cura Group team.

We usually use this blog to discuss the latest logistics trends or how Cura Group's customized warehousing and distribution centers help our clients solve specific business problems in a volatile global economy. I'll write about our newest technology acquisitions or the business partners who help us serve companies looking to venture into overseas markets.

But the truth is that the incredible people who work here are what really makes Cura stand out in the third-party logistics industry, and I'm delighted to introduce them.

Deep experience and broad impact

Take Beatriz Huerta, for example, our Regional Manager for West Coast Operations. Beatriz began her journey with Cura Group 14 years ago, working in a regional warehouse in Des Plains, Illinois. Today, she holds a pivotal leadership role, overseeing multiple distribution centers serving customers across a significant portion of the United States.

In her current capacity, Beatriz collaborates closely with other regional managers to ensure adherence to strict inventory management controls tailored to meet our customers' exacting standards. She is so adept at implementing workplace procedures that we asked her to lead what turned out to be a highly successful initiative to standardize fulfillment operations across all of our distribution centers. 

This effort quickly yielded tangible benefits. Employee training has become more efficient, and our team members now transition seamlessly between Cura locations without experiencing any downtime. The ability to easily reallocate personnel to match shifting workloads enhances operational agility and ensures that our customers and employees always have optimal support.  

"We own customer service"

Ask Beatriz about her most valuable contributions and she'll emphasize that customer service is just as important as warehousing operations. "We act as the customer service team for our clients. It's our responsibility to ensure that every individual who comes through our doors or reaches us by phone or email receives the products they ordered and the assistance they require."

Last year, Beatriz took the lead on a thorough investigation into what appeared to be "lost" inventory, valued at thousands of dollars. After extensive analysis, she uncovered a reporting error within the client's accounting system — to everyone's relief the inventory was exactly where it should have been. Beatriz dedicated months to resolving this issue, diligently working to reconcile customer data with the actual product inventory in the warehouse.

Close relationships, personalized service

Last week, Beatriz joined me and our colleague Wayne Trzeciak at the MRO Americas show in Chicago. We listened attentively to industry analysts discussing the state of the aviation supply chain, but our primary objective was to engage directly with aircraft maintenance and repair managers to hear their firsthand accounts of which logistics strategies are proving effective for them and, equally important, which are not.

Our job is to run a well-oiled warehousing and distribution operation in any environment, regardless of whether that’s in our facilities or the client's. To build strong partnerships we must understand what's driving their success and what's holding them back. Leaders like Beatriz Huerta who observe, learn, and adapt every day, are Cura Group's secret weapons.

About Cura

At Cura Group, our mission is clear: to provide businesses in any industry precisely what they need from a custom contract logistics solution without the red tape and inflated costs of a plug-and-play, one-size-fits-all service.

Talk to us about how to seamlessly integrate our expert logistics solutions into your existing operations or let us help you design and manage a state-of-the-art point-of-use fulfillment center from the ground up.

Related blogs:

• Why Warehousing-as-a-Service Is a Better Way to Manage Inventory
• Why You Should Think Twice About Bringing Warehousing In-House
• Flexible Solutions Are Needed to Make Supply Chains More Efficient & Reliable