Steve Brillati
A seasoned founder and operations professional, he drives profitable growth through innovation in distribution, warehousing, real estate development, and logistics. With extensive experience managing nationwide distribution centers and overseeing high-value real estate transactions, he specializes in identifying prime locations for new warehouse operations to unlock untapped revenue streams. As a co-founder of Cura Resource Group (est. 2007), he leads operations, real estate investments, and construction. Committed to philanthropy, he actively fundraises for causes in Detroit and beyond.
Why retailers who were dabbling with "digital transformation" before 2020 are picking up the pace
Let’s face it, many retail strategies that worked in 2019 stopped working in 2020 when merchants found themselves in the unthinkable position of telling customers not to come into stores. Without showrooms, sales staff, or in-store displays, it became next-to-impossible to demonstrate new products or sell anything at all.
Online shopping—for both goods and services—has become common practice in nearly every nation around the world. Some people choose to shop online for convenience, with door to door free shipping playing a significant role. Others are more price-conscious: an internet-only sale makes purchasing online a real cost-cutter. Still others shop online due to necessity: there are many brands out there that are online-only, and even some brick-and-mortar retailers only sell particular merchandise, like clearance or artisan goods that you can't find in stores, through an online channel. Or, they live in a region where the store they want to buy from is not local.
Consider customer geography, transportation infrastructure, the local talent pool, and cost when choosing a location for a last-mile distribution center.
Last-mile distribution centers can help retailers improve the most challenging and important aspect of delivery. These sales centers are not only convenient for customers, but they can be financially beneficial for businesses as well.