How to Be a Global Direct Sales Company When You Don't Have Global Distribution

Think about the last time you visited a foreign country where you didn't know the language or the customs of day-to-day life. International travel can be intimidating and stressful until you figure out the lay of the land. Fortunately, tools like Google Maps and Siri Translate can make the experience of going to new places more rewarding.

Unfortunately, there are no electronic guides available if you’re a direct sales executive thinking about selling products outside your home market. You can't just Google "help me grow my business overseas" to get the help you need. Instead, success will depend on how quickly you can establish partner agreements, launch marketing and sales initiatives, and set up local fulfillment and customer service operations.

Why You Need to Consider Design and Logistics to Create Effective Product Displays

A great in-store experience is essential to attract customers and drive sales. Product display, a critical component of that experience, is often overlooked and yet a thoughtful, well-designed retail display can be the difference between someone who makes a purchase and a shopper who walks out the door empty-handed.

When Visual Merchandising Meets Logistics, Good Things Happen

Visual merchandising is the process of planning how to design and display products in a way that highlights their features and benefits and entices customers to buy. Logistics is the process of managing inventory using warehousing, distribution, and customer service. Both are important for manufacturers and retailers trying to get popular products to customers as efficiently as possible.

If your 3PL still uses a traditional warehouse management system, you could spend less on logistics.

Are you thinking it might be time to improve your warehouse and distribution game? Curious about various warehouse management systems (WMS) and wondering which one is right for you?

Black-owned businesses lead the movement to meet customers where they are

February is Black History Month, so it's only appropriate to devote this month's blog to issues of diversity and inclusion.

3 Valuable Lessons About Customer Service During Covid-19

Looking back, no one could have known what awaited the retail industry and our economy in the first half of this year, just as no one can accurately predict what will happen next. We can, however, pause to reflect on some of the more obvious ways COVID-19 has impacted multi-level marketers (MLMs) and other direct-to-consumer businesses over the past six months.

Think about any direct selling business and a digital-first approach is probably not what comes to mind. But young entrepreneurs joining the ranks of direct sales distributors have been changing how today’s direct selling brands operate.

Shaped by the needs of Generation Y, more direct sales companies are leveraging digital tools in all aspects of their businesses — from sales collateral to how their independent business owners (IBOs) or distributors operate.

Contactless pickup is here to stay

Social distancing and contactless pickup are here to stay for the foreseeable future. At Cura Resource Group we’re not surprised that a recent survey by Ipsos and USA Today concluded “more online, less in-store” is the clearest shopping trend so far since the COVID-19 pandemic rocked the world in early Spring. It turns out that most consumers aren’t in a hurry to go back to the way things were.

While tourists are still flocking to the nightlife of San Juan, the beaches of Condado, and the relatively calm oasis of Vieques and Culebra, it’s a different story 100 miles southwest. That’s where earthquakes have been rattling seaside Puerto Rico cities and villages, including Guánica, Guayanilla, and Ponce. 

Benefits of Pop-Up Retail