We love cities. Four out of five people in the U.S. live in cities, and they’re not just any people -- they’re Internet-connected consumers who work, play, and shop, from home. So cities, which already have the most people and the most technology, are critical e-commerce growth markets even if last-mile logistics can be hard.

Unless you sell tractors and lawnmowers or back-yard trampolines, the chances are good that your customers come from all walks of life and live in all types of homes. From rural countrysides where the nearest shopping center is miles away, to suburban towns where neighbors know neighbors, the last mile of delivery for their e-commerce purchases is relatively straightforward. 

Package theft is particularly problematic around the holidays. But will that make consumers more open to delivery people entering their homes with Amazon Key?

Nearly 11 million U.S. homeowners had a delivered package stolen within the past year. This unfortunate side effect of the e-retail boom has many consumers searching for secure measures to keep their packages safe. Amazon, the company who is responsible for more e-retail than anyone else in this country, thinks they may have the solution in Amazon Key.