How well do you know millennial shoppers?

By now most retailers should be familiar with the millennial shopper:

• 80 million U.S. consumers born between 1980 and 2000
• The first truly digital generation, they are “more wired, more community conscious, and more skeptical of traditional business practices” than previous generations.
• They spend $600 billion annually on goods and services.
• They are savvy value shoppers, relying on peer recommendations, online reviews and “show-rooming” to get the best prices.
• They prefer to spend money on experiences, not “stuff;” many don’t see themselves ever buying a car or a TV.

It’s important to us that we keep you informed about the latest trends in your industry, specifically last-mile challenges and customer pick-up centers. In case you missed them the first time around, here is a summary of our most popular posts thus far.

Within any industry, there are issues that arise from time to time, and some issues that may arise more frequently. Direct sellers are not immune to these sorts of problems.

But like any successful enterprise, they look for ways to adapt. So, what are some common pain points direct selling organizations and their distributors face, and how can they overcome them?

Herbalife Nutrition is a $4.5 billion global nutrition company with more than 8,000 employees around the world. It relies on a network of dedicated independent distributors in more than 90 countries to sell nutrition, weight-management, energy and fitness, and personal-care products. So how can Herbalife best support its independent distributors, getting them fast-moving products when they need them without creating an inventory burden?

The answer is local sales centers.