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Product Returns: Are They A Necessary Evil?

A smart reverse logistics solution can reduce costs and improve profitability.


There are many reasons to return an item to where you bought it. Maybe it doesn’t fit, it’s not what you expected, or it needs repair. Since COVID, we’ve all become more accustomed to “buying and trying” with the knowledge that we can always send back the things we don’t need or want, with no questions asked.

That’s why flexible return policies became a critical sales tool for many companies that switched to e-commerce or buy-online-pickup-in-store strategies during the pandemic. But now it looks like the era of free returns is coming to a close.

Topics: business growth distribution strategy aviation logistics parts distribution center

NBAA | BACE 2022 - That's a Wrap!

Here are the top 5 supply chain issues that were top of mind for business aviation companies at this year's NBAA conference.

The National Business Aviation Association (NBAA) is the leading organization for companies that rely on general aviation aircraft to help make them more efficient and successful. According to their website, the vast majority of businesses in this community – 97 percent – are small- to midsize operations.

Last week, the NBAA held its annual business aviation convention in Orlando, FL. Even though Hurricane Ian blew through town just days earlier, it wasn't enough to knock the show off course. 

Cura Group was there to meet some of these smaller companies and find out what's keeping their aviation supply chain professionals up at night.

Topics: business growth distribution strategy aviation logistics parts distribution center

How to Make Room for Active Inventory

Or, what to do when slow-moving inventory takes up too much valuable space in your warehouse.

Inventory is like electricity: you can't run your business without it, but it's rarely top of mind. However, unlike electricity, inventory takes up physical space, it's expensive to store, and someone has to actively organize and track it even when it's not needed.

Topics: accept cash payments business growth distribution strategy aviation logistics parts distribution center

Whatever Happened to the Retail Apocalypse?

Rise of the Zombie Mall

The so-called “retail apocalypse” started in 2010, when large chain stores in the U.S. began to close thousands of brick-and-mortar locations after the Great Recession of 2008. When Sears, JCPenney, Sports Authority, Payless Shoes, Radio Shack, and other once-dominant brands announced bankruptcies and liquidations, they only accelerated the trend.

Topics: omnichannel business business growth millennial shoppers direct-to-consumer

Top Posts about Last-Mile Challenges for Direct Sales and E-Commerce (1-5)

It’s important to us that we keep you informed about the latest trends in your industry, specifically last-mile challenges and customer pick-up centers. In case you missed them the first time around, here is a summary of our most popular posts thus far.

Topics: customer convenience center direct sales last-mile delivery solutions Fulfillment by Amazon e-commerce business growth customer pick-up center local sales centers

How One Direct Sales Company Embraced Local Sales Centers

Herbalife Nutrition is a $4.5 billion global nutrition company with more than 8,000 employees around the world. It relies on a network of dedicated independent distributors in more than 90 countries to sell nutrition, weight-management, energy and fitness, and personal-care products. So how can Herbalife best support its independent distributors, getting them fast-moving products when they need them without creating an inventory burden?

The answer is local sales centers.

Topics: direct sales last-mile delivery solutions business growth customer pick-up center local sales centers Herbalife

As More Retail Shutters, In-Person Customer Service Will Become a Differentiator for Direct Sellers

The purchase process is quickly becoming a completely digital experience, with buyers and sellers all but eliminating human interaction. Almost everything can be done online. But is this what consumers want: no in-person customer service when purchasing a product?

Topics: customer service direct sellers cross-channel shopping omnichannel business business growth

Signs It’s Time to Expand Your E-Commerce Business

At this point, your business is out of the weeds. You recognize what you need to do in order to be successful — and certainly the things you need to avoid. But even for a business that is seemingly doing all the right things, you still may question if expanding is the right move.

The prospect of expanding your business can be both exciting and nerve wracking. But, if the signs are present, then this may be the right time to grow your business.

Topics: direct sales e-commerce business growth