Here in the United States, we seem to have a real soft spot for things that are trending across the
pond in the United Kingdom.
Just think about some of the most popular shows on American TV — “The Office,” “Antiques Roadshow,” “House of Cards,” “American Idol,” “Hell’s Kitchen,” “Dancing With the Stars,” “Undercover Boss,” “Who Wants to Be A Millionaire,” and “Wife Swap.” Every one of them was copied from a popular TV show in the UK.
And now we Americans have commandeered an emerging e-commerce phenomenon first identified by our neighbors abroad called “Click and Collect.” You may have heard the concept under another moniker — such as in-store pickup. Either way, if you're an e-commerce business owner, it's a concept you should know and embrace.