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Why 2021 Holiday Retail Forecasts are "Cautiously Optimistic"


And why walk-in customer pick-up centers are a gift that keeps on giving.

We thought about posting this blog last month, but the Autumn sun was still warm and it seemed too early to talk about Christmas before we’d even had a chance to enjoy Halloween. 

Retail planners, however, have been thinking about how to prepare for a successful holiday shopping season for months now, and industry analysts have been crunching their numbers for 2021 holiday sales forecasts. 

Topics: holiday shopping e-commerce shopping local sales center distribution strategy retail

Get Ready for a Holiday Shopping Season Like No Other

Holiday Shopping in the Time of COVID

Who would have thought we’d still be having this conversation about COVID-19 in September, let alone planning for the first holiday-shopping-during-a-pandemic season in living memory? And yet, here we are — and smart retailers are already thinking about December. They’re hard at work adapting sales and marketing strategies to deliver a merry gift-giving season at the end of a stressful year unlike any other. 

Topics: holiday shopping e-commerce shopping local sales centers Covid-19

Top 5 Reasons Why DTC Retailers Love Pop-up Stores

Benefits of Pop-Up Retail

Topics: customer service cash sales holiday shopping e-commerce shopping customer experience pop-up stores direct-to-consumer

How Retailers Can Keep Holiday Returns from Ruining the Season

Holiday returns can add up to big losses. But using big data can help retailers gain a competitive advantage and help reduce shrinkage and fraud.

Holiday sales are the lifeblood of many retailers. But holiday returns can put a damper on end-of-year celebrations. Reportedly, 54% of holiday gifts were returned last year according to GiftNow, an e-gift giving platform.

With more people shopping online than ever before, more gifts arrive without try-ons or inspection. So... the shirt is the wrong size. The speaker isn’t compatible with the computer. Or he already has a socket wrench. That’s why rates for holiday returns are typically higher than the rest of the year, according to the National Retail Federation.

Topics: e-commerce holiday shopping e-commerce shopping fraud big data

Aware of the Easter Shopping Season? Your E-Commerce Business Should Be.

When thinking of the holiday shopping season, the time frame between Thanksgiving and Christmas is probably the first to come to mind. But what about Easter? If the Easter shopping season isn’t on your radar, your business may be missing out on an increasingly ripe opportunity for e-commerce sales.

Topics: holiday shopping e-commerce shopping easter

Customer Pick-Up Center, Not Black Friday, 2016’s Holiday Phenomenon

It used to be that Black Friday was the day of days for retail sales. Holiday revenue — and annual receipts for that matter — all hinged on luring huge crowds into stores on Black Friday. But the past few years haven’t been kind to Black Friday in-store sales, including this year. The number of people who went to stores to start their holiday shopping slid downward once again. 

Topics: e-commerce holiday shopping Black Friday