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Swim > Bike > Run: The Herbalife24 Triathlon Delivers Again

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CURA Resource Group is a Proud 3-time Sponsor of the Herbalife24 Triathlon Los Angeles

By the closing ceremonies of last weekend's third annual Herbalife24 Triathlon Los Angeles®, it was obvious the race has officially earned its standing as one of the most exciting new athletic traditions in L.A, a city already obsessed with sports, health, and fitness. 

Topics: last-mile delivery solutions local sales center Herbalife L.A. triathlon

What 2021 Taught Us About Logistics & the Supply Chain, and What to Expect Next

What if this year is just like last year?

Much as we wish the pandemic was over, the beginning of this year feels a lot like the end of last year. Many of us are still wearing masks, still working from home, and still trying to remember what it felt like to buy something on a whim without thinking about the supply chain. 

So it's possible that we already know what to expect in 2022. But what if we're wrong? What if this turns out to be another year of continuous disruption for the logistics industry? Our best approach to the year ahead is to stay flexible and keep building on what we've already learned.

Topics: last-mile delivery solutions e-commerce shopping local sales centers omnichannel shopping retail

The Logistics of Postponed Sporting Events

The return of the Tokyo Olympics & L.A.'s Herbalife24 Triathlon

Imagine for a minute that you’re the person in charge of logistics for the 2021 Olympics in Tokyo, Japan. You know the international spectacle is already the biggest transportation and delivery challenge on the planet in a normal year. And now there’s COVID.

Topics: last-mile delivery solutions local sales center Herbalife

5 Reasons Why You Need New Local Delivery Options

It turns out that all commerce is local commerce after a year of global pandemic.

By now, it shouldn’t surprise anyone who follows retail trends that “omnichannel” was the biggest buzzword of 2020, largely due to the fallout from COVID-19. Why did omnichannel retail suddenly come to the fore? Because last year’s rogue virus made everything about our everyday lives harder, so we appreciated and rewarded any business that made it easier to keep buying things we still needed and wanted.

Topics: last-mile delivery solutions e-commerce shopping secure delivery customer pick-up center local sales centers BOPIS

Can Malls Hope to Compete in the Age of BOPIS?

What once made malls a favorite shopping destination is holding them back in the age of buy-online-pickup-in-store 

For people who love to browse the racks of their favorite retailers, there’s no place more exciting than a mall. Social time with family and friends, and easy access to physical stores with actual merchandise you can see, touch, or smell — these are the experiences that make the heart of a true shopper beat a little faster.

Topics: last-mile delivery solutions e-commerce shopping secure delivery customer pick-up center local sales centers BOPIS

How to Offer Curbside Pickup When You Don't Have a Store


Adjusting to our “new normal” means businesses are finding new ways to get customers the products they want when and where they want them. Many restaurants, for example, have turned to curbside pickup as a substitute for serving diners at indoor tables.

Topics: last-mile delivery solutions local sales center managed pick-up centers MLM Covid-19

Will Logistics Ever be The Same After COVID-19?

Our Thoughts on the Future of Last-Mile Delivery

Cura Resource Group is in the business of helping companies distribute their goods in complex, hard-to-navigate, urban markets, so we’re well aware that last-mile logistics have never been more important than they are right now. With social distancing in full force due to COVID-19, people are depending on home deliveries for everything from food to pet supplies to paper goods (yes, even toilet paper.) We have never lived through such a significant disruption of “normal” shopping routines — even in years when our country was at war and supplies were scarce, people could still leave their homes to buy what they needed from local stores.

Topics: last-mile delivery solutions secure delivery local sales centers last-mile distribution center Covid-19

We Need to Talk About Sustainable Last-mile Delivery

The World Economic Forum Says Demand for Urban Last-mile Delivery Will Increase by 78% in the Next Decade

In January 2020, the World Economic Forum (WEF) released a stunning report about the unintended consequences of excessive last-mile delivery in our largest cities. The bad news, according to the WEF, is that our penchant for buying almost everything online instead of going to the store is resulting in clogged streets, longer commutes, and dirtier air in cities all over the world.

Topics: last-mile delivery solutions last-mile distribution center last-mile challenges amazon delivery

In Fashion, Sustainable Retail is All the Rage

Air pollution, overflowing landfills, and greenhouse gasses are all by-products of environmental damage created by manufacturing products and delivering those products into the hands of consumers.  

What — if anything — does watching a Paris runway show on your iPhone or buying a new dress online have to do with the global climate crisis?  

Topics: last-mile delivery solutions e-commerce local sales centers Herbalife amazon delivery retail

Do You Need a Last-Mile Distribution Center?

Retail is evolving.

Retail is changing so fast, it’s hard to keep up.

The one thing that never changes, however, is that the customer is always right.  Why? Because they always have the final say on whether to give their business to you or someone else.   

Topics: customer service direct sales cross-channel shopping last-mile delivery solutions distribution strategy