Embracing New Ways of Working

Coronavirus is a devious enemy. It’s invisible, it’s persistent, and it seems to be everywhere at the same time. At Cura Resource Group, we’re not taking any chances when it comes to the health and safety of our families, our employees, and our customers. We’ve been following all CDC guidelines regarding sanitation and personal protection since the early days of the COVID-19 outbreak.

The purchase process for many goods has become a completely digital experience, with buyers and sellers all but eliminating human interaction. Almost everything can be done online. Unfortunately, that eliminates  in-person customer service when purchasing a product. Is that really what consumers want?

Cash really is king when it comes to cutting operational expenses like credit card processing fees. But, can a business really get more cash customers in this digital age? The answer is yes.

We intend this blog to be a resource for direct selling and e-commerce businesses trying to overcome last-mile delivery and shipping challenges. We want to keep you informed about the latest news and trends in your industries, particularly when it comes to last-mile challenges and customer pick-up centers. This is the second part of a two-part series recounting our most popular blog posts covering these topics. See part one here. 

Within any industry, there are issues that arise from time to time, and some issues that may arise more frequently. Direct sellers are not immune to these sorts of problems.

But like any successful enterprise, they look for ways to adapt. So, what are some common pain points direct selling organizations and their distributors face, and how can they overcome them?

The purchase process is quickly becoming a completely digital experience, with buyers and sellers all but eliminating human interaction. Almost everything can be done online. But is this what consumers want: no in-person customer service when purchasing a product?

Direct selling continues to grow and evolve, year over year. A recent report detailing consumer behaviors looks at future trends that will help shape the industry. So what are the shopping trends that your direct selling business needs to be aware of to keep competitive?

4 U.S. consumer trends impacting the direct selling industry

The word "omnichannel" has become omnipresent in the lives of e-commerce business owners. The customer-driven demand for multiple shopping methods is forcing companies to transform their logistics and inventory strategies.

Think about any direct-selling business and a digital-first approach is probably not what comes to mind. But, young entrepreneurs launching direct-sales endeavors are changing how today’s businesses operate.